Search Results for: loyalty
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Interactive Marketing Awards
Best Overall G6’s smallest-screen debut revved dealer traffic and brand image, taking our top prize and best SMS/MMS campaign Six months after Pontiac’s
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Spinning the Web
Dot-bomb? Internet implosion? The year 2001 may have been notorious for the nosedive taken by so many Web-based companies, but it was a lifetime ago for
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Playing the Game
Fueled by the need to keep consumers engaged, technology gains ground as a prime tool for games, contests and sweepstakes. Whether it’s a text messaging
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Rewarding the Faithful
The loyalty business is booming, garnering almost as much attention and excitement as it did in the heydays of S&H trading stamps, when housewives feverishly
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Verizon Wireless Hits a Homerun with Baseball Promotions
Verizon Wireless will use its sponsorship of 14 professional baseball teams this season to pitch a slew of contests and promotions in and outside of ballparks.
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News Briefs
TOYOTA: has formed TMX, a…HANNAFORD SUPERMARKETS: Scarborough, ME, has joined…AMERICAN GREETINGS CORP.: has named Paul J. Conley as…THE PROMO 100: an annual ranking of the top promotional marketing shops…THE PRO AWARDS: have begun the 2006 call for entries…
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Agencies
Safeway Donation Drive Piggybacks Loyalty Cards
Safeway is using its loyalty card program to donate up to $1 million to local non-profits this month.
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Agencies
Partners Flood Ice Age: The Meltdown with $100 MM in Tie-Ins
Brands are lining up with a host of offers to build excitement around next week’s release of Ice Age: The Meltdown.
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Agencies
GameFly Rewards Gamers for Loyalty
Video game rental service GameFly has launched a new loyalty program that rewards subscribers with coupons and discounts off pre-played video games.
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Agencies
P&I Postscripts
MCDONALD’S: is out with new toy premiums as part of its…LOYALTY LAB: hired Doug Brewsher as…
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