Search Results for: loyalty

Excerpts from our e-newsletter … Parents and advocacy groups plan to file suit against Viacom and Kellogg to stop the

Kimberly-Clark Corp. has introduced the Cottonelle for Kids product line, calling it the first-ever combined dry bath tissue and moist wipes system for youngsters. The launch is supported by a multi-million dollar ad and promotion campaign, one of the brands largest initiatives that will run this year.

All you compulsive players who can’t resist scratching off those fast-food game cards, take note. MSN Search has just launched an instant giveaway that gives users the chance to snag some swag for doing something MSN hopes they’ll soon be doing anyway: searching the Web with MSN.

Teramedia Corp. has assumed management of BizCirc.com’s postal and
e-mail lists with 6.1 million and 5.9 million names respectively. These
individuals filled out online forms to qualify for controlled
circulation subscriptions.

How can telecom brands keep current customers on the line? Think about products, not just price.

Harris Interactive has hired Michael Lowenstein as VP and senior consultant in its customer loyalty management research practice. The appointment took effect Feb. 6.

In a truly integrated marketing plan, every ingredient plays a vital role. The fact that you can’t directly attribute a sale to every e-mail message doesn’t mean the e-mails aren’t working.

Best Western International and MasterCard International have teamed up to send a loyalty program member and a guest to Germany this summer for the 2006 FIFA World Cup soccer tournament, and a special meeting with Hall of Fame soccer superstar, Pelé.

Differentiated service levels are the hallmark of every customer loyalty program under the sun. Reward loyal customers by showering them with perks and prizes. Penalize disloyal customers by withholding special privileges. Simple. Right?

Harris Interactive has hired Michael Lowenstein to serve as vice president and senior consultant with the Customer Loyalty Management team. Lowenstein was most recently senior vices president of the Customer Management Center of Excellence at GfK NOP.