Search Results for: loyalty

Royal Caribbean International has created a new loyalty program for kids offering exclusive benefits and rewards with every trip.

Price Chopper Supermarkets is giving its loyalty-card holders extra perks through a new kiosk program in its stores.

American Airlines is out with a new loyalty campaign awarding travelers the chance to win bonus miles.

CARLSON MARKETING: cut a deal with mobile-phone marketer Enpocket to add mobile executions to Carlson’s loyalty marketing and employee recognition programs.

RETAILERS’ LOYALTY PROGRAMS: get a new payment option this week, as HSBC North America launches a retailer-branded card that doubles as a loyalty card and a payment card.

The Washington Post is out to make a point—lots of points, in fact.

Retailers sensing that members of their loyalty programs are more valuable customers now have hard facts to back up their gut instincts. According to a survey of holiday spending, participants have more to spend — and they do spend it.

As per my annual tradition, I offer the following column. I am presenting it again because — just as the stories surrounding Passover and Easter are re-told every year — so too does this one deserve a re-telling.

Readers looking for Loose Cannon’s usual breezy gloss on direct marketing may wish to skip this column. This true story, of how one merchant who valued his customers acted when his business was threatened, does not have a happy ending.

When it comes to building loyalty, brands increasingly have one thing top of mind: big spenders. There is a growing desire to create programs for the

The question is one of the oldest in marketing: What do you do with the names and addresses you capture during a promotion? Many companies store them