Search Results for: loyalty

American Express has revamped its rewards program to create three levels of membership.

JETBLUE AIRWAYS CORP.: is celebrating its fifth year of the TrueBlue program, the low-cost carrier’s customer loyalty offering

Technology is the servant of your marketing goals, not their master. Instead of jumping on the next social media phenomenon, first ask yourself this: what do all these media channels allow me to do that I couldn’t do before?

Consumers’ two biggest complaints about customer service call centers are not getting their problem solved on the first call, and communication problems with offshore call centers, according to a new consumer survey on call center service.

Kimberly-Clark has gone national with a contest for Scott toilet paper that ran earlier this year for its online loyalty club members.

Loyalty pays off this summer for Visa cardholders who like to eat at Burger King.

BORDERS: is offering three limited edition gift cards designed around the seventh and final book in the Harry Potter series

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The key to operating a financially sound loyalty program, of course, is to model the financial results before launch. While your analysis must contain basic assumptions about enrollment, funding, program operating costs, retention benefits and increased yield potential, you’ll still find it extremely useful.

According to a loyalty program census from Colloquy, the average American household belongs to 12 reward or recognition programs, but is active in only five.

The biggest factor in consumer apathy is a lack of relevant communication from the marketer. A look at my own dozen memberships affirms this.