Search Results for: loyalty

Best Western is out with an instant-win game designed to boost membership of its loyalty program.

Coors Light, the official beer sponsor of the National Football League, is reviving its National Football League ticket giveaway and adding four new teams to its sponsorship roster

Should job candidates bearing tattoos hide their colors? Yes, because such illustrations risk biasing potential hirers, according to research from search media firm Vault Inc.

Direct marketers know differently. To a DMer, a tattoo is the outer-envelope window that hints at the freemium of a potential employee’s soul.

How does it feel to be a respectable citizen? That’s what promotion marketers have become, judging from Promo’s 2007 Marketer Trends survey. Two-thirds

The most important member of your creative team may not even be on your payroll. When videos, photos or essays hyping a product are needed, many savvy

It’s a marketing maxim that loyalty programs boost sales and new research from Carlson Marketing Worldwide proves it. Of the 2.5 million consumers surveyed,

Not since Ponzi have so many “rewards” programs blossomed in our midst.

The catalyst, of course, is the World Wide Web, whose fertilizer-enhanced tentacles ensnare the unwary and enrage the wary.

It’s impossible not to watch. A man in a white lab coat, safety glasses and a blissed-out grin stares straight into the camera holding a wooden garden

Retailers need to transform their loyalty programs, a new survey has found.

There’s no sign of the popularity of Virgin Megastores’ loyalty program ceasing anytime soon.