Search Results for: loyalty

It Used to be easy in 1992. When Robert Wolfe wanted to attract customers to the first Moosejaw Mountaineering outdoor store in Keego Harbor, MI, he and

Carol Kruse’s world got a lot bigger in 2006. From overseeing interactive marketing for Coca-Cola North America, she stepped up to take charge of marketing

If your favorite television show got canceled, what would you do? See what else was on? Write a letter of protest? Fans of CBS’ went nuts. Or rather,

A&P Canada Inc. uses analytics for more than segmentation. It applies the same insights when distributing fliers. Like most supermarket chains, A&P had

One of the biggest DM deals of 2007 hit a significant, if not fatal, roadblock when a group led by The Blackstone Group had serious second thoughts about its acquisition of Alliance Data Systems Corp.

Dunkin’ Donuts has launched an online loyalty program that offers perks, including cash back offers and company news.

Carlson Hotels Worldwide is seeing improved membership in its loyalty program after consolidating its two programs into one global program.

CHOICE HOTELS INTERNATIONAL’S: loyalty program, Choice Privileges, has expanded its partners to include the Econo Lodge and Rodeway Inn hotel brands.

CBS Sports.com is figuring on boosting its user base and usage time with new blogging features and other aspects aimed at engaging Web surfers.

From “cocooning” to “cashing out” to “down-aging,” noted marketer and author Faith Popcorn’s predictions about our changing society have been spot on. So what does the founder of marketing consultancy firm BrainReserve think about women and their brand-sense? Click here and find out.