Search Results for: loyalty

Cruise firm Holland America Line has rolling out the Mariner Society Rewards Program, a new loyalty scheme.

Hershey is about to take the field, college football field that is. The candy maker is embarking on its first year as an NCAA corporate partner and is set to launch its first major promotion

A customer loyalty agency Direct Antidote finds that more than three quarters of Canadian consumers don’t think much of the relevance of messages they get from loyalty programs

Dannon, for the first time, has rolled a promotional loyalty program across all of its brands

Canadians like loyalty programs. In fact, almost all of them do. In a recent survey, 93.6% said they belong to at least one program

Cruise line Royal Caribbean International and the Cruise Planners affiliate of American Express Travel Services gave more than 14,000 veteran cruise consumers a taste of shipboard travel

Integrated marketing agency, Barc, has formed an alliance with online promotion marketing company ePrize

Google has won yet another month of the search engine battle for market share, according to Nielsen.

Triton Digital has acquired Enticent Inc. Triton will combine Enticent with its Mass2One Media unit to form a new division called Triton Loyalty.

When it comes to coupon distribution, the Sunday paper reigns supreme. But the up-and-comer text and e-mail channels are making inroads. More, along with The Analyst’s Take, follows.