Search Results for: loyalty

What makes The Talbots Inc.

The Talbots Inc. reported a $560.7 million net loss during its 2008 fiscal year, a significant deepening of the $188.8 million loss it took during 2007. More, along with The Eavesdropper’s Take, follows.

Cruise line Royal Caribbean International has named Betsy O’Rourke senior VP of marketing. O’Rourke will be responsible for all aspects of the cruise line’s marketing program, including brand strategy and positioning, consumer and trade advertising, web and loyalty marketing, research, brand development and communications.

While U.S. loyalty memberships have increased significantly, fewer than half are active, according to a recent report by retention services firm Colloquy.

To draw attention to enhancements to its Gold Passport loyalty program, Hyatt Corp. is running a pair of promotions designed to illustrate the concept of hospitality

BEST WESTERN INTERNATIONAL: is hoping to spark more business with its loyalty members—and sign some new ones

Fiscal 2008 was not kind to Coldwater Creek’s direct marketing operations. The company dropped one of its catalogs and slashed its direct marketing expenditures. More, along with The Analyst’s Take, follows.

You most likely have a digital-marketing strategy to find and educate your online shoppers

Helpful HintsONLINE PLAY Let’s Make a Deal Spending on games and contests may be flat, but consumers don’t seem to notice. They’re too busy posting photos,

Hungry public transit riders in San Francisco may soon get help getting to their next fast food fix. The Bay Area Rapid Transit (BART) system ran a four-month