Search Results for: loyalty
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Agencies
Loyalty Program Membership Grows, But Activity Remains Flat: Colloquy
The good news is that people are joining loyalty programs in pretty big numbers, seeking added value in a tough economy. The bad news is that activity remains flat with two years ago
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Agencies
Nine NHL Teams Build Loyalty/Funds Through Beard-a-Thon
Sports fans can be, well, let’s just say, crazy fanatics about their teams
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Agencies
MovieTickets.com Debuts Loyalty Program
MovieTickets.com, the advance movie-ticketing firm, has launched an auction-based loyalty program for registered moviegoers
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Word-of-Mouth, a Key Component of the Marketing Mix
So how do you find out where to get the best chicken vesuvio in town? It’s likely you’d ask a friend or colleague who knows the local restaurant scene and go try the dish?
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Agencies
Talbots Filing Details New Loyalty Program, DM Activity
What makes The Talbots Inc.
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Agencies
Talbots Records Half-Billion Dollar Loss In 2008
The Talbots Inc. reported a $560.7 million net loss during its 2008 fiscal year, a significant deepening of the $188.8 million loss it took during 2007. More, along with The Eavesdropper’s Take, follows.
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Agencies
Royal Caribbean Taps Betsy O’Rourke To Be Senior VP Of Marketing
Cruise line Royal Caribbean International has named Betsy O’Rourke senior VP of marketing. O’Rourke will be responsible for all aspects of the cruise line’s marketing program, including brand strategy and positioning, consumer and trade advertising, web and loyalty marketing, research, brand development and communications.
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Agencies
Less than Half of Loyalty Memberships Active: Colloquy
While U.S. loyalty memberships have increased significantly, fewer than half are active, according to a recent report by retention services firm Colloquy.
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Agencies
Hyatt Promotion Offers 365 Free Nights
To draw attention to enhancements to its Gold Passport loyalty program, Hyatt Corp. is running a pair of promotions designed to illustrate the concept of hospitality
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Agencies
P&I Postscripts
BEST WESTERN INTERNATIONAL: is hoping to spark more business with its loyalty members—and sign some new ones
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