Search Results for: loyalty
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Agencies
P&I Postscripts
BEST WESTERN INTERNATIONAL: has begun a program called, “Status Match, No Catch” that allows its reward members to match their elite status to that of any other hotel loyalty program
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Digital Coupons Boost Coupon Use
The use of coupons increased in 2009, thanks partly to the surge of digital coupons, according to Coupons.com.
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Consumer Media Consumption will Splinter by 2015: Report
By 2015, consumers will have morphed their media use into four scenarios that align with their attention spans, personal tastes, information needs and technological savvy
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Denny’s Super Giveaway Redux: Now with More Follow-through
The 2.0 version of Denny’s Super Bowl breakfast giveaway handed out about the same number of free breakfasts as last year
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Agencies
IWCO Direct Acquires Transcontinental Direct’s US Operations
IWCO Direct, a direct marketing solutions provider, has inked an agreement to acquire Transcontinental Direct’s US operations.
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Agencies
Intercontinental Takes Loyalty Fight Straight to Hilton
The hotel business—already hard-fought in this era of reduced business and pleasured travel —has now seen that fight extended squarely into the loyalty arena
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Agencies
Loyalty Programs Miss Consumer Connection: CMO Council
Most marketers view loyalty programs as an “essential” piece of the marketing pie
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Agencies
Regal Encourages Loyalty with Trip to Oscars
Loyalty does have its perks. Regal Entertainment Group is running a sweepstakes for its loyalty members offering a chance to win a trip to the Oscars
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Agencies
Marketing Loyalty to Boomers
The impending implosion of Baby Boomer spending threatens to send the U.S. economy into a Japanese-style “Lost Decade” marked by low GDP growth and high unemployment
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Agencies
Mall Networks Names Cambray CFO
Karen Cambray has been named CFO of Mall Networks.
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