Search Results for: loyalty

During the weeks leading up to a marketing effort, a top campaign strategist does everything possible to glean customer insight. Targets are segmented

If you have ever gone to a sporting event, you have had a first hand experience with incentivized marketing. At some part of the park, there is almost inevitably some credit card company handing out branded items of…

Retailers and brands that sell online are stampeding into social media, a new survey finds—some for fear of looking less modern than their competitors

Cruise firm Holland America Line has rolling out the Mariner Society Rewards Program, a new loyalty scheme.

Hershey is about to take the field, college football field that is. The candy maker is embarking on its first year as an NCAA corporate partner and is set to launch its first major promotion

A customer loyalty agency Direct Antidote finds that more than three quarters of Canadian consumers don’t think much of the relevance of messages they get from loyalty programs

Dannon, for the first time, has rolled a promotional loyalty program across all of its brands

Canadians like loyalty programs. In fact, almost all of them do. In a recent survey, 93.6% said they belong to at least one program

Cruise line Royal Caribbean International and the Cruise Planners affiliate of American Express Travel Services gave more than 14,000 veteran cruise consumers a taste of shipboard travel

Integrated marketing agency, Barc, has formed an alliance with online promotion marketing company ePrize