Search Results for: loyalty

An email welcome program is definitely a best practice. Except for transactional emails such as order confirmations and shipping notifications, welcome emails typically have the highest open rates of any marketing emails

Understanding the psychographics and technographics of your audience is paramount. What are their triggers and inhibitors

Some 44% of shoppers plan to do some of their holiday gift buying on the Web this year, according to a new survey from e-commerce platform MarketLive and online retail consultant The E-tailing Group

Groupon, the shopping Web site that offers a daily deal from local businesses, has entered into a partnership with eBay to offer incentives to eBay loyalty members who participate in Groupon deals

Barnes & Noble has launched a loyalty club for parents and others who purchase items for children. The club, B&N Kids’ Club, is available in-store and online and offers exclusive deals

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According to the latest “American Express Spending & Saving Tracker” report, nearly a third of Americans planning on traveling this holiday season expect to boost their spending this year compared to last year.

The element of surprise and delight is simply that-surprise and delight. When a brand hands a customer something completely unexpected it shows that customer’s loyalty is appreciated

In the consumer loyalty space, digital technologies have made it far easier for brands and retailers to maintain direct communication with existing customers and recruit new ones

A strong social media strategy helped the Boston Celtics increase its e-mail marketing database by 20%.