Search Results for: loyalty

A new survey from the Association of National Advertisers, along with the MMA, found that nearly nine in 10 marketers will pursue mobile marketing this year.

If we think back to some of the endearing trends of the internet age, one that has come and gone and perhaps come again says content is king. When someone asks for advice when starting an online site, that’s what most…

Capitalizing on the popularity of mobile check-ins on Foursquare, Gowalla, Twitter and Facebook Places, InterContinental Hotels Group has launched a pilot program with a platform

Regal Entertainment Group has found success in replaying an annual sweepstakes that offers its loyalty members a trip to the Oscars. Each year, the promotion also entices new members to join helping the company to grow its membership to 6.7 million, the largest loyalty program in the industry.

Atkins’ direct response campaign centers on a smartly designed free “Starter Kit” that includes three giveaways—a Quick Start Guide, a Chef Recipes booklet, and three Atkins bars—as incentives to get consumers to participate in the diet. And if early returns are any indication, things are looking good. Some 8,000 to 10,000 orders for the kits are being placed daily.

Cottonelle Ultra is layering on a major campaign to one that helped increase 2010 fourth quarter sales.

Marketers all know about “pester power” and the increasing influence kids have over family purchase decisions in almost every category. To the tune of $500 billion dollars, according to statistics. So what else is new? Plenty.

Groupon’s decision to turn down Google’s $6 billion acquisition offer was one of the more interesting business stories of 2010. It certainly raised many eyebrows and got folks wondering if the giant e-coupon

Who is out there recommending that businesses such as The Teaching Company, Borders,and Barnes & Noble email buyers and club members every day? Is someone really suggesting that this is an acceptable way to treat their customers?

The upside of the predictable things in life is that we don’t waste any brainpower worrying about them. The down side is … we don’t waste any brainpower paying attention to them