Search Results for: influencers

Paper routes must be a lot more lucrative these days. According to Census Bureau figures, kids 19 or younger account for about 79 million, or 29 percent,

What do you do when the new neighbor asks about your occupation? Confess it: You tell them you work in advertising. It’s easier, it’s sexier, and it doesn’t

health clubs around the nation will see memberships increase this month as millions of Americans begin running, lifting, and climbing stair after stair

Allstate reaches out to customers across multiple channels Allstate is rolling out a multiaccess program, the Good Hands Network, in which customers will

Print/Web integration gives custom publishers twice the chance to shineGOOD CUSTOM PUBLISHING – both online and off – can’t just be a sales tool for a

Kind Words for Kris I thought Kris Oser’s article “Strong Medicine” (DIRECT, January) was outstanding. It was obvious she’d done a lot of research. Jay

Despite the Internet’s best efforts, P-O-P is thriving as a marketing tactic.Five years ago, the future of point-of-purchase marketing was in doubt. After

PepsiCo, Somers, NY, in early December won the beverage-market scramble to acquire uber-brand Gatorade and its parent, Quaker Oats, in a $13.4 billion

H&R Block adds partners, recalculates Refund Rewards. H&R Block is using new math this year.The Kansas City-based company kicks off four joint promotions

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