Search Results for: influencers
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Translating Sales
ACCORDING TO 2000 CENSUS DATA, there are 12.3 million Hispanic-Americans under the age of 17 the largest youth group of any ethnicity in the U.S. After
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Live From IEG: Forecaster Sketches Future for Marketers
Technology, demographic shifts, naturalism and a sea change in branding will shape marketing over the next 25 years. Futurist Andrew Zolli outlined four
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Live From IEG: Forecaster Sketches Future for Marketers
Technology, demographic shifts, naturalism and a sea change in branding will shape marketing over the next 25 years. Futurist Andrew Zolli outlined four
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Shedding the Pounds?
America is famous for many things, but only recently has it gained the distinction of being the world’s fattest nation. Some 64% of U.S. adults are either
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Healthy food? Don’t tell the kids!
A recent poll shows most kids think they are healthy eaters and aren’t sure what to make of all the fuss over America’s expanding waistline. But don’t
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Agencies
Funky Catalog Formats That Work: Katie Muldoon
Catalogs with attention-getting formats have been reaching my mailbox with increasing frequency. Everything from teeny books to giant ones, multi-stepped
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Catching up with Echo Boomers: 4As Conference
Echo boomers have a lot going for them. These 12- to 24-year-olds are a confident group. They think they are smart. They know what they want out of life
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Guerrilla Marketing Goes Mainstream: AMA Conference
Guerilla marketing will spread beyond jaded young adults as marketers target Baby Boomers, African-Americans and other audiences this year. That’s one
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Forget Emerson?
Have we reached a point in our cultural evolution in which we no longer are responsible for our own decisions and actions? Did Ralph Waldo Emerson, whose
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Consumers Slow to Trust Businesses with Personal Data: Survey
Consumers and businesses differ over how to treat personal information, according to a new survey of both individuals and privacy and marketing executives.