Search Results for: influencers

  • Pico and the Search-less Search

    Search is big these days, no doubt– big in ad dollars, big in the size of the segment players, and big in its influence as a doorway to the Web. But Blinkx hopes to make its mark on search by thinking small. To prove it, the San Francisco-based company recently rolled out a search engine that weighs only 1 megabyte but does the heavy lifting of bringing Web content to users without an explicit search.

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  • It’s the Packaging, Dummy

    In a world with a nearly infinite selection of me-too products, brands must work harder than ever to attract and retain consumers’ and selling partners’ loyalty. Making this situation more complex is that shoppers make seven out of 10 purchase decisions in a split second as they scan store shelves.

  • DOJ Will Get to Peek at Google Data

    A U.S. federal judge says he will probably give the Department of Justice some of the search data it has asked for from Google, now that government attorneys have greatly reduced the scope of their request.

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  • Goodmail Brings Opposites Together

    Liberal MoveOn.org and conservative RightMarch.com are both political action committees. They usually find themselves pitted against each other on many issues of interest, but on the issue of Goodmail they find that they finally have…

  • Volume Control

    Verizon Wireless is tuning up for a stint at South by Southwest this month to tout its young V Cast Music service, which launched in February. V Cast’s

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  • Sporting Try

    Barred from many cafeterias and reined in at in-school vending machines, brands turn to youth sport programs to reach kids

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  • Something Happened

    MANY MAILERS NO DOUBT thought they’d be telling their great-grandchildren to quit griping that postal reform still hadn’t gone through. I was there when

  • Live from New Orleans; A Sense of Urgency

    “There are just three big cities in the United States that are ‘story cities’ – New York, of course, New Orleans and, best of the lot, San Francisco.” — Frank Norris. John Tepper Marlin quoted Norris’s when asked his impressions of the Crescent City. As it happens, each of these three “story cities” has suffered […]

  • WOM marketing

    I’ve read a lot of articles lately on Word-Of-Mouth marketing. In fact, on Valentine’s Day there was an article in Media Post’s Online Media Daily that spoke about the company BzzAgent, who sells access to a “hive of

  • Listline e-Newsletter 02/14/06

    Edith Roman Associates Inc. and its affiliate ePostDirect now manage a
    dozen postal and e-mail lists for Haymarket Media Inc. These files
    target professionals in healthcare, information technology security,
    marketing and public relations.