Search Results for: influencers

When Brook Jay and Sarah Eck-Thompson met, they were both producing music events at the 1996 Olympic Games in Atlanta. And they weren’t impressed with

All Hispanics are not alike. As with any demographic group, consumers with Latino cultural backgrounds break into various sub-segments, each with special

Mercedes-Benz will partner with invitation-only social network ASmallWorld.com on an interactive campaign to support the luxury carmaker’s efforts to sell itself to ASW’s 260,000 affluent members both online and offline

When it comes to discretionary spending, moms drop the most (23%) on a single category—apparel

When it comes to shopper marketing research, few retailers and manufacturers refute its benefits. But what’s needed is closer collaboration between the two groups, according to a recent study by the Promotion Marketing Association

Every so often, new information changes our perspective. Every so often, some new bit of data comes along that causes us to take pause and reconcile what we thought we knew about an area with what we now…

What we really need now is a global activation agency. That’s what the CMO of a major financial services company said to me a few months back. Then, just

The DMA List & Database Council has named Linda Huntoon the 2008 List Leader of the Year. Huntoon, currently executive VP of brokerage at Direct Media, Inc., has also held positions at Walter Karl Inc. and SpeciaLISTS, now Specialists Marketing Services, Inc.

Permission-based e-mail marketing makes consumers feel they are in control of their inboxes, according to a new survey from Merkle Inc.

More than a century removed from its origins as a freight hauler, American Express is a major mover in cyberspace to enhance its profile with customers