Search Results for: influencers

College students have a full supply of electronics to stay in touch with friends during school and plenty of money to spend.

TPN has promoted a umber of staffers in client and creative services to support the agency’s growth.

In his session at the ETail conference titled “Exploring the Power of Collective Decision-making and the New Patterns of Adoption and Word of Mouth That Are Flourishing Online,” Johnson discussed the strength of social group formation thanks to the collective power of the Internet world.

Procter & Gamble is launching a campaign to help improve the way African American women are portrayed in popular culture, the company said.

Advertisers are trusted less than anybody besides telemarketers, so it is imperative that they find others to spread the good news about their products and services for them. This is where word-of-mouth kicks in. According to…

Taco Bell has launched an effort to build relationships with emerging rock bands to help promote its late night offerings

Like many of your readers, I am the mother of a teen. And, as is the case with most teenagers, my son is aware of the world around him. A world that includes

Although the next generation of marketing is in its infancy, the social web is already having an effect. More to the point, you’re going to be caught

As baby boomers move toward retirement and start shifting their financial resources to essentials like medical expenses and gifts for the grandchildren, marketers may want to set their sights on echo boomers.

Web surfers who research products online are more likely to spend more money and time in stores, according to results of a study from Yahoo and comScore.