Search Results for: influencers

Researchers at Boston College have determined that brand advertising logos embedded in the center of television commercials are indeed mightier than the TV clicker.

#16 Best Loyalty Program DETOX SEATTLE AGENCY: A Squared Group CLIENT: Method Earth-friendly cleaning products maker Method has never lacked for fans.

Looking for an agency? You’ve come to the right place. There are 100 shops listed here, everything from start-ups to mega-conglomerates, ranked in order

It has been a fabulous year for us, says Laura Lang, CEO of Digitas USA. I tell everyone that I couldn’t have imagined a better outcome. She’s talking

# 17 Best Dealer, Sales Force or Business-to-Business Campaign AMEX OPEN PLUM CARD LAUNCH AGENCY: Momentum Worldwide CLIENT: American Express When American

A study titled “Harnessing the Power of Blogs” sponsored by BuzzLogic and conducted by JupiterResearch asserts that blogs have important influence over consumers’ purchasing decisions.

When it comes to influencing sales conversions, blog posts can have a greater impact on customer buying decisions than marketing messages delivered via social networks, according to a new study.

Consumers 18 to 34 report they are more likely to respond to an e-mail marketing message or direct mail than to one they get through a social network, according to a joint research project

The majority of senior marketers lack an understanding of brand value, caused in part by following an archaic marketing model, a new survey has found

With the recent performance of the stock market – unprecedented for those under the age of 80 – it’s easy to become consumed and forget that a broader world exists. In a way, it’s a strange, almost self-fulfilling cycle. You hear bad…