Search Results for: influencers

To balance out this week’s Digital Thoughts, where we look at the incredibly non-direct marketing world of MySpace and YouTube, in this week’s Trends Report, we focus closer to our roots by looking at a company that has come a…

Consumers browsing and clicking online is expected to increase brick and mortar retail sales by a compounded annual growth rate of 12% over the next five years.

DIC Entertainment is working to build loyalty and viewer retention around its Saturday morning programming block with a watch-and-win sweepstakes.

For all the millions spent on television advertisements last holiday season, comparatively low-tech channels proved most effective in persuading shoppers to patronize specific retailers.

The brands have signed a multi-year deal with loyalty marketing firm Aeroplan to put Aeroplan Miles on packages of breakfast foods.

Last Friday, Google’s homepage was “marred” with a huge banner recommending its users to download the “new, safer Firefox 2.0” placed at the very top of the page. Then on Monday, Google threw a slight curveball at those who closely watch the search engine’s every move when it displayed…

Americans make about 4.5 billion brand impressions a day just through conversation

More consumers than ever are buying private-label packaged goods on a regular basis.

Everyone is talking about customer control, but why does it suddenly seem as if it is an emerging trend whose thirst needs to be quenched immediately?

SURE, THERE’S A LOT OF buzz about Web 2.0. But no one agrees on what it really means. Some say it’s a new technology. Others, a social movement. Still