Search Results for: influencers

1/ARNOLD BRAND PROMOTIONS 101 Huntington Ave., Boston, MA, 02199PHONE: (617) 587-8000 URL: www.arnoldworldwide.comOWNERSHIP: Havas CEO: Ed EskandarianAT

Conducting some brand recognition research within my family, I asked my 14-year-old nephew what commercials he remembered from Super Bowl ’07. He named

Would you let your 10-year-old daughter go out wearing a short skirt and fishnet stockings? Probably not. But she may be getting the message that she

It’s more critical than ever to include employee recognition and incentive programs in your arsenal of tools for building brand equity. It’s equally important

It’ll happen any minute that big surge of online shoppers we’ve all been waiting for. Right? Not so fast. Growth has flattened out, and there simply won’t

(Direct) It’s happening any minute — that big surge of online shoppers we’ve all been waiting for. Right? Not so fast.

It’s happening any minute — that big surge of online shoppers we’ve all been waiting for. Right?

Not so fast.

Business-to-business sales are more affected by conversations between executives than any other marketing tool.

E-mail has become the primary method of communication for many business owners. For some, e-mail is the “face” of the business to customers and prospective customers. A compelling, well-crafted e-mail will catch the reader’s attention and drive sales.

Once known derisively as the goody bags handed out at celebrity events now come under the heading of especially when tied to sophisticated marketing efforts.