Search Results for: influencers

Nearly three quarters of women say they are “more active” in social media now than they were at this time last year. But brands are not necessarily reaping benefits by contacting females in these channels

Apparel retailer Banana Republic is using the upcoming launch of the third season of “Mad Men” TV series to drive traffic into stores with a contest to win a walk-on part in the highly-regarded AMC series

If we step back and take a longer-term view of the world, the business landscape is dotted with companies and services that did well for a while but ultimately ceased without evolving.

In Yahoo!’s “Start Wearing Purple” campaign, the portal mixes together online and offline in a way so elegant that only peanut butter and jelly could understand

The theme Verizon Wireless chose for its “How Sweet the Sound” campaign — gospel music — hit a bulls eye with the African American community

It’s hard to maintain customer loyalty today with such a fragmented media environment. Yahoo!, despite its years of success, was facing just such a challenge

The HDX “Dragon” laptop had been on the market for nine months and sales were slowing down. Prior to another product launch, HP wanted to entrench itself better in the blogosphere

World Wrestling Entertainment has grown from a small regional organization to a global entertainment empire generating $526.5 million in 2008, an 8% jump over 2007

Who would take issue with the need for precision and purpose in the marketing message, crystal clarity in the brand promise, and frequent communications of both?

The retail division at shoemaker Nike is offering a community-improvement grant program aimed at finding and rewarding school and neighborhood groups that use sports involvement to help young people