Search Results for: influencers
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Coming for You?
Given the marketing tactics that currently drive so much of the volume in the performance marketing space, articles headlining with “FTC Looks to Regulate Blogger Credibility” or “FTC Change in Endorsement and Testimonial Policy…
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Agencies
Southwest Airlines Opens Porch in Bryant Park
Southwest Airlines has set up an outdoor porch in New York’s Bryant Park to get the word out that it will begin offering service out of LaGuardia Airport on June 28
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Agencies
Pepsi Uses “Influencers” to Launch a New Product
Can delivering cold cans of a new soda to a group of friends hanging out at a backyard pool party really set off a wave of word-of-mouth chatter about the product that can generate true interest—and sales—in a brand?
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Grocery Purchases Most Influenced by Product Placement
According to recent figures released by Myers Publishing, product placement is among the few advertising channels to see growth in the U.S. this year.
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Marketing for Father’s Day
Along with the arrival of Father’s Day weekend comes the anticipation of the first day of summer, family barbecues, and vacation planning.
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Word-of-Mouth Influences Eating Out the Most
People don’t trust advertisers, but they trust their friends.
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Agencies
The Costs of Lost Employee Productivity
In today’s economic environment, employers are struggling to find every advantage possible in order to thrive, grow or simply to stay in business
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The 2009 Promo 100
Looking for an agency? You’ve come to the right place. There are 100 shops listed here, everything from start-ups to mega-conglomerates, ranked in order
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Agencies
Analytics Help San Jose Mercury News Pull in the Right Readers
Newspaper readers, if one believes what one reads in newspapers, are rare birds. And they’re getting rarer all the time, much like print editions of papers
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Agency of the Year
Every Friday afternoon, somebody breaks out the wine and cheese at Catapult Action-Biased Marketing offices across the country. The employees sip and