Search Results for: influencers

If you’re not moving forward, you’re already falling behind. That mantra holds plenty of weight for marketers, who are constantly summoned to learn the ropes of the latest “killer” tactics and strategies. These days, content marketing has the spotlight, and rightfully so. It’s essential for any marketer looking for a way to generate and nurture […]

A few years back, Nike’s Digital Sport division’s first release was Nike+, a running customer experience app co-developed with Apple.

With mobile, the public’s desire to vote and win sweepstakes can result in instant gratification for consumers, and enhanced measurement for brands.

There are tangible and simple ways to boost your landing page conversion rates and lower your cost per acquisition. Here are 12 ways.

Through the convergence of paid, owned and earned media, social’s influence on search results continues to grow, as does the need for social CRM technology.

Nivea ran an design a lip balm cap online contest last year that has been reworked—based on user feedback—to include an ecommerce component.

It may only be July, but retailers are now planning mobile marketing programs aimed at holiday shoppers. Here’s seven tips.

By Asad Haroon, CEO and founder, InsideUp Inc.

My company uses a variety of marketing tactics to generate B2B leads. Our social media strategy has been to engage with small-business owners by providing relevant and educational content. About 45 percent of the U.S. labor force is employed by small businesses, which means that a high percentage of consumers who use social media such as Facebook and Twitter are people who either own a small business or influence purchasing decisions for their business.

The perform-or-die pressure of proving marketing ROI can cause the collective shoulders of a company’s marketing team to tense up. But in reality, marketing ROI is relatively simple math.

Analytics applied to mobile data may be the next big thing when it comes to figuring out ways to change customer behavior in ways that really matter.