Search Results for: influencers

A combination of Twitter and blogger outreach helped the Virginia Wine Board Marketing Office put the Old Dominion State into the wine conversation.

Mike’s Hard Lemonade is out with its national summer campaign,

Brands use social media to measure event activation and amplify the message.

If you want to implement Enterprise Loyalty into your business, here are three things to consider.

Avery Dennison’s business-to-business salespeople were convinced large companies were not visiting its website. Analysis showed differently.

Data allows GameStop’s in-store game advisors to address the 10 million participants in the PowerUp loyalty program individually.

When it comes to the Hispanic consumer, there’s what brand marketers know about this demographic and what retailers know. Here’s how to start bringing those two pictures together to create a whole portrait of Hispanic shoppers.

ExxonMobil is testing a deal with shopping rewards app Shopkick to give gas customers an incentive to pay inside– and perhaps to pick up a few things before they do.

The creative process has a redrawn roadmap. Peter Viento, senior vice president and chief creative officer for Alcone/East, shares some thoughts on the ever-evolving universe of creative.

Scotts lawn care company has a full-on campaign underway that includes TV spots, in-store promos and an important influencer program on Facebook.