Search Results for: influencers

When Bruce Springsteen sang, “I just want someone to talk to – and a little of that human touch” he wasn’t talking about marketing automation, but he might as well have been.

Knowing the best way to classify and build a structure to successfully use data in marketing is essential. Where do you begin?

Gen Z is different from its predecessors and should be treated as such. Here are 4 things to keep in mind when marketing to Generation Z.

Here’s three key tips on metrics, alignment and scale to get your organization started on a strong account based marketing plan.

A consolidated database helped golf superstore Golfsmith better target customer segments and improve overall marketing response rates.

Digital is influencing omnichannel consumer behavior, says Kohl’s Basam Abdallah. That makes it imperative for retail & digital to work in harmony.

More money will be spent on IoT-related consumer activities than any other market save insurance and healthcare. Here’s a lesson on how IoT offers opportunities for marketers.

Marketing communications is critical. What you say and why, where & when you say it represents some of your most valuable intellectual property.

Many CMOs and agencies want to spend more, and acquire even more customers—while simultaneously expecting their CPA to stay flat, or even go down.

The Chicago Tribune’s Innovation Hub brings the 10 most common social media marketing challenges and adds fixes for each one.