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BEST BUY is tailoring marketing at the same time it tailors its stores. The retailer has crafted a three-tiered marketing plan balancing mass, customized

The Atlanta Braves and their Turner Broadcasting sibling Cartoon Network are joining forces in creating a branded entertainment and dining experience for kids and families at its home ballpark, Turner Field. An artist’s rendering of Tooner Field The …

Millard Group Inc. has been appointed manager of the Lady Bird Johnson
Wildflower Center’s list of members and donors. A total of 9,489 records
are available.

If your online marketing strategy includes email, you’re likely well aware of how spam filters can impact your results.

Recycling catalogs can be a chore at home, when that avalanche of glossy, four-color print threatens to bust out the sides of the blue bin. But online marketers of all sizes are embracing catalog recycling with gusto by putting their catalogs up on the Web site as well as in the mail, and reaping important new sales as a result.

Database management is a complex process that can make or break a marketing program. Some companies handle database management in-house, and others have

If your online store offered Freddy Krueger dolls in three flavors regular, bloody and extra bloody you’d think the world would beat a path to your URL.

Christopher Reeve Foundation Pledges to Continue Legacy The latest mailing from the Christopher Reeve Paralysis Foundation celebrates the life of its namesake, the late actor and director who was paralyzed after a horseback riding accident in 1995. The …

McDonald’s Corp. and Sega of America have teamed up for a Happy Meal promotion and sweepstakes that uses premiums as game pieces. The Dec. 3-27 effort features Sega’s gaming character Sonic The Hedgehog; a Search for the Silver Game sweepstakes seeds …

Christmas is the busy season for Jim Bullock, the owner of Toy Rocket, a Web-only retailer of action figures and collectibles. But when DIRECT Tips reached him in late December, he and his small staff were moving from the sell-and-ship phase of the holiday to the where’s-my-Boba-Fett-with-the-kung-fu-grip? phase. As a result, Bullock was glad to take some time to explain Toy Rocket’s decision to open up a second front on his target market and launch a store on eBay.