Search Results for: feed

  • FOOD NETWORK FEEDS NEW APPETITES VIA CAMPAIGN

    Hoping to broaden its appeal beyond the cooking basics, Food Network has launched its first-ever branding campaign trumpeting its daytime and primetime programming to fill consumers’ varying appetites. The network kicked off its new campaign Monday with …

  • Agencies

    Phishing Hits Banks

    THERE’S GOOD NEWS AND BAD NEWS FOR BANKS ABOUT phishing, the scam in which identity thieves masquerading as trusted companies send out e-mail to induce

  • The Critical Coupon Code Step

    Affiliate marketing is becoming as competitive (and more affordable) as Pay Per Click marketing, Media Buys, email and other methods of marketing online. However, it takes more ingenuity and commitment from the merchants to make their affiliate…

  • Digital

    Autobytel’s Condor Tames Search

    A mysterious black bird that holds out the promise of great wealth. It’s the stuff that dreams are made of, according to detective Sam Spade in “The Maltese Falcon”. It’s also the perfect way to make sure auto sales Web site Autobytel was able to uncover the riches buried in search engine marketing.

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  • The Meal Deal

    The average American consumed the equivalent of 558 cans of carbonated soft drinks in 2004. That’s slightly over 1.5 12-ounce cans per person, per day

  • Who’s in charge here?

    In his 1906 novel The Jungle, Upton Sinclair portrayed the underbelly of the American food chain of the time. In addition to becoming a best-seller, this

  • Agencies

    ABC’s Desperate Housewives Airs its Dirty Laundry

    ABC is giving new meaning to the words “dirty laundry.” Feeding off the success of last year’s campaign, the network is building buzz around the second season of the hit show Desperate Housewives, promoting the series on 2 million dry cleaning …

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  • The DNA of a Successful Program

    Affiliate Motivation! While working on the philosophy that you need to create an attractive Program that Affiliates will want to join, put yourself in your Affiliate’s shoes and think about what an Affiliate will want from your Program.

  • McDonald’s Inks Deal To Promote DreamWorks Movies

    McDonald’s Corp. will soon add Shrek and other popular movie characters to its menu as part of a two-year marketing partnership with DreamWorks Animation. The non-exclusive agreement, announced last week, includes tie-ins with two movies a year …

  • Seems Like Old Times

    Brands are making the old new again, bringing decades-old products, once popular with adults, to today’s youngsters. While licensed products from blockbuster