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The legal minds at Hall Dickler Kent Goldstein & Wood, New York City, offer up the following predictions for the marketing industry in 2002: – Holding

Suppliers in every marketing channel breathed both a sigh of relief and a groan of uncertainty when the final seconds of 2001 ticked off. They sighed

Promo gets the first look inside the new Toys ‘R’ Us vision of retail marketing. By Dan Hanover, Managing Editor

Marketers within driving distance of New York City might want to consider a trip to the Big Apple sometime over the next few months. Bring along a pen,

We were citizens that day, not consumers. When tragedy struck on Sept. 11, Americans stopped buying, stopped flying, stopped their daily commerce to shoulder

Is it 2002 yet? There is so much about 2001 worth leaving behind that I thought maybe we could skip the last two months and proceed directly to January.

Kraft Foods, Northfield, IL, last week announced media alliances with New York City entertainment conglomerates AOL Time Warner and Viacom Plus worth

“BUSINESS AS USUAL.” It’s a phrase most-often used to put a positive spin on a tenuous situation, as in, “The bank called in our loans, our ceo has been

Direct marketers and their trade association rallied yesterday to help colleagues, and victims of the World Trade Center bombing. The Direct Marketing

BUSINESS AS USUAL. It’s a phrase most-often used to put a positive spin on a tenuous situation, as in, The bank called in our loans, our ceo has been