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Marketing solutions provider Coremetrics today announced the release of Coremetrics 2007, an online analytics and marketing suite of tools that will let marketers value the relative influence of multiple touchpoints.

PROMO Magazine has launched its first trivia-based advergame that tests marketing executives’ knowledge about recent campaigns, marketing terms and tactics for a chance to win prizes.

The question is one of the oldest in marketing: What do you do with the names and addresses you capture during a promotion? Many companies store them

It’s impossible not to watch. A man in a white lab coat, safety glasses and a blissed-out grin stares straight into the camera holding a wooden garden

Finjan, an online security firm based in San Jose, California, released findings from a study of live Internet traffic in the U.K. earlier this week. The analysis, which included over 10 million unique URLs, found that about 80% of all malicious code is hosted on online advertising.

PopularMedia Launches with More than 60 Viral Marketing Customers and Introduces Pop Commerce 2.0 Platform

(Promo)If you missed some stunt that a marketer pulled on the street today, don’t worry. Chances are it’ll end up on TV-and not necessarily on the evening news.

Canon has signed a deal to sponsor the Pacific Life Open tennis tournament in March.

Podtrac has debuted the Podtrac Media Planner, which allows users to cross reference podcasts with a database of podcast listeners developed by Podtrac and indexed to Mediamark’s Survey of the American Consumer (MRI).

If you missed some stunt that a marketer pulled on the street today, don’t worry. Chances are it’ll end up on TV-and not necessarily on the evening news.