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MSNBC.com Launches Interactive Movie Theater Game
MSNBC.com is out with a new spin on video games that lets movie theatergoers play without leaving their seats.
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Agencies
Pharma DMers Are Web-Shy
Pharmaceutical marketers may see the Web as part of their marketing health, but many are cautious about integrating newer online tools, according to a recent survey by Medical Broadcasting Co. and CBI Research.
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Agencies
Nationwide Forms Team to Extend Its PGA Presence
Nationwide has drafted a team of golf rookies to extend its title sponsorship of the PGA’s 2006 Nationwide Tour.
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The Many Faces of Internet Advertising – An Ad:Tech SF Commentary
By now, you’ve spent one if not two days deep in meetings while trying to squeeze in some time to roam an exhibit hall the size of some commercial farms, a floor space that should have airport style carts to take you from row to row. During this time, you’ve met those you know, those you didn’t know, and those you wish you didn’t have to know.
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Agencies
Iams Giveaway Counters Pet Food Recall
Procter & Gamble is giving away 1 million pounds of food to bring pet owners back to its Iams brand after a widespread pet-food recall that included some Iams products.
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Digital
Users Open Up to Pandora’s Music Search
Sometimes, search runs the risk of taking itself much too seriously. If you yearn to put some glide back into your online stride, it might be time to turn to Pandora, a music search site that basically wants to be your college roommate.
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How to make more money with your list using behavioral targeting
For years, we’ve all heard about behavioral targeting for the web and how its going to work… but never quite does… Well, some of the techniques being used in this kind of targeting for web inventory can also..
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Do No Evil. Google Gets Back to Roots.
Over the years, Google’s mantra of “Do no evil” went from an unorthodox, out of the box approach to capitalism to the butt of many jokes dealing with their lack of transparency. They have even been accused of having an unpredictable, unexplainable, almost dictatorial behavior.
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Agencies
VW Auction Rides NBA Event
VW is trying to bring new meaning to “auto after-market” with an online auction of two items it produced as part of its NBA All-Star Weekend promotion.
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MSNBC.com Campaign Creates Buzz Over New Format
Online news Web site MSNBC.com is out with a new branding campaign that highlights the company’s shift to more general news and entertainment.