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PLYmedia confirms Forrester research revealing online video as best way to achieve first-rate ranking on Google

Many marketers employ a wide range of effective approaches while, despite the super-sized growth, others have not yet leveraged social media. Consider these 12 ways companies leverage social media to build relationships and drive sales:

A new social media campaign for Sara Lee brand’s Fresh ideas pre-sliced deli meats is bringing a bit of humor into the lives of busy, harried moms with satirical “video confessions” courtesy of players from Chicago’s Second City improve troupe

Budget conscious consumers can help each other out in a new contest from Success Rice that asks its customers to share recipes that can feed four people at home for $10

Regardless of what happens in the ongoing drama that is fakevertising, we will forever remember this past year as one of the most unique and perhaps one of the most defining we’ve seen. In a classic example of performance…

Spending on cause related marketing is down significantly, but still shows an increase over last year

The people who use your brand are well qualified to help chart its fortune. They’ll tell you what they want and how they want it. The brand’s job then is to be responsive, like a friend or mate.

Friskies dry cat food was struggling to differentiate itself in the marketplace. Cat owners liked variety, but instead of buying multiple Friskies products, they were buying across brands

Carnival Cruise Lines has strong awareness, but was having difficulty overcoming misconceptions about cruises in general

The HDX “Dragon” laptop had been on the market for nine months and sales were slowing down. Prior to another product launch, HP wanted to entrench itself better in the blogosphere