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To judge how hot the “social coupon” space is now, try this unscientific experiment. Look up an online article on one of the category leaders—Say, Groupon or LivingSocial.com

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Diablo Media, www.diablomedia.com, an industry leader for affiliate networks, announced today the launch of their Diablo Cares program.

It may have escaped notice by the unromantic among us, But skincare brand Nivea has been owning the romantic aspects of New Year’s Eve in Times Square for two years now, last year going so far as to build a Kiss Platform

Four years ago, Office Max caught lightning in a bottle with its viral “Elf Yourself” feature that let users paste their photo onto a dancing elf and share the result with friends

Athletic equipment retailer Sports Authority has upped the bar on its social promotions in the weeks leading up to the Christmas holiday, with campaigns in Facebook, Twitter and location-based game Foursquare designed

If you’ve got a few minutes, we’ve got a few great ideas. Actually, more than a few. Make that a lot. Given that everyone is swamped at the end of the

Arbitrage is driven on traffic, and cpa network revenues are for a large part driven by the successful acquisition of traffic. Sometimes, you don’t need new publishers or new advertisers. Sometimes, you need new traffic.

Publishers, Network, and Advertiser. These are the essential building blocks of the performance marketing ecosystem. Publishers work with networks; networks recruit and work with…

Headlines from the industry.
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