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Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Spirit of health, Sew Beautiful and Feed Our Vets.

2012 PRO Award Finalist: Agent X for Symantec and the “Consumer Cybercrime Index Launch” promotion.

2012 PRO Award Finalist: Wunderman3 for Hostess Brands and the “7 Wonders of the U.S.A. Teacher Tour” for Best Cause-based Marketing promotion.

2012 PRO Award Finalist: The Marketing Arm for Doritos and the “Crash the Super Bowl” Best Sponsorship or Tie-in Promotion.

There’s a lot more news in Facebook-land than just its recently announced financial performance. Nestled within the company’s very first earning report and related management call are a number of gems regarding how marketers can best make use of changes the social network is planning. Want a hint? Think mobile, and think it a lot.

Event marketing budgets are expected to grow about 8% this year and with that in mind, industry experts share a refresher on best practices and tips to get your events off and running.

Headlines from the industry.
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HGTV is sidestepping some TV, print and outdoor ads in favor of a full calendar of event and experiential marketing programs this year.

According to comScore, Instagram saw its audience of unique visitors increase month-over-month more than any other Web property in April, while general news sites and beauty/fashion/style sites saw their audiences grow significantly as well.

Headlines from the industry.
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