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Teen Internet users are becoming disenchanted with Facebook and are moving to Twitter. What does this all mean for targeted social media ads?

Marketers should know that Google Trends is a helpful tool for conducting keyword research, especially when it comes to finding out what searchers are interested at this very moment. On Wednesday, Google unveiled a neat new feature for Google Trends: Top Charts, which the company describes as “lists of real-world people, places and things ranked […]

Email personalization has helped MLS boost email opens by 21% and clickthroughs by 31%.

According to a study from Nanigans, Facebook Exchange (FBX) retargeting ads that show up in the news feed yield a 197.3 percent boost in ROI compared with ads that appear in the right sidebar of the site. This isn’t too surprising, given how much more users probably look at the news feed as opposed to […]

Marketers know what lead generation is, but too many of them don’t know how to do it well, especially with the landscape quickly evolving. That’s why Dave Scott, CEO and founder of Marketfish, decided to literally write the book on lead generation, “The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI.” We […]

A common mistake many companies still make is to reapply their traditional online strategy to mobile.

By 2010, Denny Corp.’s same-store sales had been in a free fall for at least four years. The number of customers coming to its restaurants had been declining for 20 years. The company had withstood several bankruptcies and a nasty lawsuit. It was challenged by a ton of competition and the recent recession only aggravated […]

Facebook is an easy target for disgruntled marketers who want to complain about users seeing irrelevant ads. The truth of the matter is that if an advertiser is running ads that are being shown to the wrong users, it’s on them, not Facebook. The social network arms advertisers with plenty of targeting options and data, […]

A small change Facebook recently made should give it a few brownie points in marketers’ eyes: the social network now lets brand pages post “dark,” or unpublished, posts.

There’s little doubt that Facebook pages remain an essential part of many companies’ marketing strategies, but there’s also little doubt that brands are frustrated by the chokehold the social network has on the reach of a page’s posts. Last year, Facebook shared that brands’ page updates were seen by an average of just 16 percent […]