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By 2010, Denny Corp.’s same-store sales had been in a free fall for at least four years. The number of customers coming to its restaurants had been declining for 20 years. The company had withstood several bankruptcies and a nasty lawsuit. It was challenged by a ton of competition and the recent recession only aggravated […]

Facebook is an easy target for disgruntled marketers who want to complain about users seeing irrelevant ads. The truth of the matter is that if an advertiser is running ads that are being shown to the wrong users, it’s on them, not Facebook. The social network arms advertisers with plenty of targeting options and data, […]

A small change Facebook recently made should give it a few brownie points in marketers’ eyes: the social network now lets brand pages post “dark,” or unpublished, posts.

There’s little doubt that Facebook pages remain an essential part of many companies’ marketing strategies, but there’s also little doubt that brands are frustrated by the chokehold the social network has on the reach of a page’s posts. Last year, Facebook shared that brands’ page updates were seen by an average of just 16 percent […]

Facebook has been keeping marketers on their toes lately, thanks to its graph search tool and revamped news feed. As marketers await the full rollout of each product, there’s plenty of preparation to do. Courtney Seiter at Marketing Land shares 20 things thy can do to get ready, including: –

Local pages have the potential to outperform national pages in nearly every facet, especially with the launch of Facebook Open Graph.

Earlier today Facebook unveiled some big changes to its News Feed. The social network obviously has brands in mind whenever it tweaks things, and this time is no different. Facebook has shared some tips for brands with AllFacebook: –

Facebook just wrapped up its much-anticipated press event unveiling its revamped news feed. The fresh version of the social network makes photos more prominent, introduces a few new topic-specific feeds and gets rid of some clutter on the desktop version of the site, among other things. Here’s a quick overview of the major changes: –

As Facebook gears up to unveil a revamped News Feed, Hamish McKenzie at PandoDaily wonders if Facebook Messenger is the “new Facebook.” Facebook Messenger is the top downloaded social networking iOS app today. This reflects a larger trend at play, namely the growing popularity of messenger apps like LINE, KakaoTalk and WhatsApp, not to mention […]

Brett Groom, senior vice president of content integration at ConAgra Foods, on the company’s latest “Child Hunger Ends Here” campaign.