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Back in June, Facebook rolled out functional hashtags on its social network and touted the potential benefits for marketers. However, the company noted that hashtags “do not impact your distribution or engagement in News Feed on either desktop or mobile.” A study from EdgeRank Checker finds not only that Facebook posts with hashtags don’t see […]

B2B marketing is kind of like dating: “Love at first sight” almost never happens, and you need to figure out how to get someone from an initial interest level to the point where they’re comfortable having a relationship with you. This is where content marketing comes into the picture. “Marketers are the nurturers,” said Cyndi […]

Entrepreneur profiles comedian Chris Hardwick and entertainment executive Peter Levin and looks at how they’re leveling Nerdist content across multiplatforms.

Facebook’s News Feed algorithm, EdgeRank, used to be about three factors: affinity, weight and decay.

Digital influencers are your content marketing distribution army. Here’s why you need them working for you!

Facebook recently updated its News Feed algorithm to give older, unseen stories that get enough engagement a second shot at visibility

Yesterday on its new Facebook for Business site, the social network announced an update to its News Feed, giving older organic stories that a user doesn’t scroll down far enough to see new life. In its post, Facebook explains the update to its News Feed ranking algorithm: “Now organic stories that people did not scroll […]

Instagram set off a social-video cage match when it launched Instagram Video, planting it squarely up against Vine. Here’s five questions for brands to ask to help choose between Vine or Instagram.

By Michael Weissman, chairman and CEO, SYNQY Corp.

To overcome the limitations of the Internet, marketers rely on practices that unwittingly feed consumer ADD (Attention Deficit Disorder). It’s a scenario that both marketers and consumers have learned to live with but not necessarily like. Because third-party websites limit a brand’s presentation, marketers resort to enticing prospects to take a journey, leaving the site they’re on to visit the brand-owned website where they can receive a richer brand experience. The distraction, diversion and ultimate journey itself has “trained” consumers to act and react in ways that are not always desirable for anyone. But today, technology presents an antidote to the chaos, by providing an alternative to connect the brand and consumer in ways everyone will like.

We’ve known about it since December, but Facebook appears closer to unveiling 15-second video ads on its site. Bloomberg, citing “two people familiar with the matter,” is now reporting that these TV-style commercials will cost as much as $2.5 million a day to reach the social network’s 1.15 billion monthly active users. On Facebook’s second-quarter […]