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CO-OP FIRM Money Mailer L.L.C., which delivers 14 million pieces to “occupants” eight times a year, is venturing into a new program that targets well-off

Imagine getting invaluable customer feedback on your products. “I like them but they need to be a little wider around the legs…Like totally drek and

Strong offline brand identity, e-mail newsletters reminding customers of their subscription, and unique and varied content highlighted the suggestions

TRADITIONAL DIRECT MARKETERS’ mailing results improved slightly in the fourth quarter of 1998, according to a just-released survey by Edith Roman Associates

I’M SITTING HERE admiring my new wireless phone, marveling at the advertising minefield I’ve crossed to get here.The Wall Street Journal says AT&T dominates

It seems that every agency pats itself on the back for promoting an environment in which creativity can flourish, as though simply saying it will seduce

PLAYBOY’S LAWSUITS against Netscape Communications Corp. and Excite apparently are more than mere trademark disputes. At stake may be leadership of the

EILEEN SPITALNY may have mystical help in baking her brownies, but her customer file management is the product of Montville, NJ know-how.Spitalny, president,

Playboy’s lawsuit against Netscape and Excite apparently is more than a mere trademark dispute over use of a name. At stake may be leadership of the adult

If you don’t have at least two years worth of data,” says Alex Kota, vice president of advertising for Troy, MI-based Kmart, “then you are already behind.