Search Results for: feed

  • A World of difference

    Here’s a radical idea: A call center strategy based not on incentives, commissions or quotas, but rather on helping customers get what they need.That’s

  • Lee Iacocca, Look What You Did

    Until Lee Iacocca came along, corporate chief executives were content with their overpaid salaries, their overstuffed perks, their overgreedy stock options,

  • DIRECT Listline

    Young Rider This list identifies last-12-month active U.S. subscribers. The subscribers are children interested in learning more about the care and feeding

  • A Little Bit Marketing Savvy

    Folk/pop musicians Michael and Adam Scharff discovered the power of a good list this spring when they tapped their e-mail fan base to help win the “Donny

  • Sunbelt Rises: New call center expands outbound calling efforts for brokerage

    Call volume for Sunbelt First Financial Inc. should increase substantially this fall when Florida joins the list of six states where the firm is licensed

  • Flying Solo

    SMALL AIRLINES FLY in a turbulent market. With competitors buzzing at their tails, independents must garner customer loyalty and assert their brand without

  • Change In Store

    The last two years have witnessed a voracious feeding frenzy in the food retailing industry: Albertson’s Inc., Boise, ID, America’s fifth largest U.S.

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  • Do You Really Want to Wait for a Data Warehouse?

    WE WERE RECENTLY asked to critique a plan for a system that would support database marketing. The proposal included a corporate data warehouse that would

  • Where Somebody Knows Your Name

    CO-OP FIRM Money Mailer L.L.C., which delivers 14 million pieces to “occupants” eight times a year, is venturing into a new program that targets well-off

  • GARBING AND GABBING

    Imagine getting invaluable customer feedback on your products. “I like them but they need to be a little wider around the legs…Like totally drek and