Search Results for: feed
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Agencies
Object Lesson: Software marketer Business Objects gets personal
Even in the high-tech mecca of Silicon Valley, nothing beats the personal touch of a human voice on the phone. That’s why San Jose, CA-based computer
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Agencies
Information, Please: Asking for It
The two biggest buzzwords in marketing – e-commerce and CRM – are linked in more ways than one. Each feeds the other, and both are, in turn, sustained
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Agencies
This One’s for You
Talk about organized.Say, for instance, that you’re Ken S. Jones of Los Angeles. Today, Day-Timers, the Allentown, PA-based marketer of calendars and
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Cendant To Offer Web Banking Services
Cendant Internet Group, New York, has teamed up with online banking systems provider FundsXpress, Inc. to offer banks and credit unions Web-based systems
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Book 1, Online Japanese Book Delivery Service, to Launch
Seven Japanese firms have linked up to form Book 1 Inc., a joint venture that will run Book 1, a new Tokyo-based online bookstore. Headquartered in Tokyo’s
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Sharpening the POINT OF PURCHASE
They’re spending nearly $14 billion a year on P-O-P, and marketers are eagerly seeking ways to get a bigger bang for those bucks.Priming the impulse-buying
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Agencies
Making the Connection
It used to be that a good speaking voice topped the list of essentials for a customer service representative. Today, typing skills are equally as vital
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Agencies
Thank Q Very Much
Do you own pets?””How much land do you own?” “Do you farm crops or livestock?”It’s not an awkward rural first date but rather the beginning of another
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Agencies
They Do: Bridal registries work on retaining loyalty long after the honeymoon
At most weddings today, it’s not just the parents of the happy couple wishing for a lifelong relationship. More and more, retailers and marketers like
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FROM Interstate To Internet
They don’t even call it the information superhighway anymore, but the Internet is still putting a big twist on marketing road shows – both in the way