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Rugrats in Paris hits silver screens nationwide Nov. 17 backed by an impressive list of marketing partners, many of whom are linked to one of the most

PROMO salutes 50 products, services, and properties making the most noteworthy marketing waves.Results are king. At the heart of every promotion marketing

It’s a cliche to say India is a land of contrasts. But on my first visit here, the contrasts are too striking to ignore. There’s the Taj Mahal on one

Cannondale study sees some light at the end of the inefficiency tunnel.Can’t live with it, can’t live without it” has long been the attitude of packaged

They beep, they buzz, they ring, they vibrate – everywhere . . . in restaurants, board rooms, and movie theaters; in planes, trains, and automobiles,

US OPEN SPONSORS TAKE THEIR GAMES OFF THE COURT WITH ACTIVATION STRATEGIES WORTHY OF A GRAND SLAM EVENT.Once a year – and only once a year – Manhattan

HOW BIG A HOUSE do you need to make “homemade” ice cream?If you have one of those electric gadgets that can turn out a pint of mushy ice cream for about

We have all fallen into the “one-to-one” marketing trap. Songwriter Randy Newman once penned, “One is the loneliest number,” yet we promote one-to-one

HBA-related Web sites deliver `intimacy marketing’ to consumers. Traditional stores better schedule a makeover.A rose by any other name may smell as sweet,

I’M OLD ENOUGH to remember an ancient vaudeville joke. One guy says to the other, “What’s green, hangs on the wall and whistles?”The other fellow ponders: