Search Results for: data

The American Dairy Association/National Dairy Council this week breaks its second 3-A-Day of Dairy campaign with tie-ins to the Pillsbury Bake-Off Contest and People Magazine. The spring 2004 effort, ADA’s first promo positioning dairy as a weight-loss …

Carroll Publishing has appointed Chessie Lists Inc. as manager of the
Federal Government Executives list, derived from its compiled directory
database. More than 44,000 postal records are offered.

Taco Bell is out with a national beverage promotion dangling 1 million pesos for customers who drink its exclusive Mountain Dew Baja Blast. The sweeps is the first major promotion since the new beverage, created with Pepsi, the maker of Mountain Dew …

Blues music is the latest offering under a new sweepstakes at McDonald’s Corp., which gives consumers a chance to win tickets to the House of Blues concerts. McDonald’s is teaming up for its first-ever partnership with live music brand House of Blues to …

Digitas the digital direct marketing agency has joined WebTrends Insight Network, an Internet analytics network, operated as a business unit of NetIQ Corp., based in San Jose, CA.

The Chicago Interactive Marketing Association will present new data and predictions about the future of online advertising and marketing at a dinner meeting on April 19.

ALC Data Management now handles International Masters Publishers’ continuity club lists. IMP offers more than 20 files, including a master file with 857,958 records. Other lists in this portfolio include IMP computers, cooking, crafts, health and home repair. Names of Spanish-speaking buyers, families, new movers and seniors are also offered.

The master files from Taylor Gifts and the Get Organized general
merchandise catalogs have been combined to launch the Taylor Gifts Get
Organized master file and enhanced master file. A total of 743,777
enhanced records from the last 24 months are available, in addition to
segments with last 12- and 3-month enhanced records.

By now most multichannel merchants know about matchbacks and the importance of understanding where online and retail buyers are coming from rather than guesstimating the percentage of sales driven by the catalog or an e-mail campaign.

A March report from JupiterResearch has triggered something of a tumult in the industries that rely on Web metrics with its findings that one of the key tools for measuring Web traffic may be much less reliable than previously thought.