Search Results for: data

ALC Data Management now handles International Masters Publishers’ continuity club lists. IMP offers more than 20 files, including a master file with 857,958 records. Other lists in this portfolio include IMP computers, cooking, crafts, health and home repair. Names of Spanish-speaking buyers, families, new movers and seniors are also offered.

The master files from Taylor Gifts and the Get Organized general
merchandise catalogs have been combined to launch the Taylor Gifts Get
Organized master file and enhanced master file. A total of 743,777
enhanced records from the last 24 months are available, in addition to
segments with last 12- and 3-month enhanced records.

By now most multichannel merchants know about matchbacks and the importance of understanding where online and retail buyers are coming from rather than guesstimating the percentage of sales driven by the catalog or an e-mail campaign.

A March report from JupiterResearch has triggered something of a tumult in the industries that rely on Web metrics with its findings that one of the key tools for measuring Web traffic may be much less reliable than previously thought.

Elvis Costello once sang, “Radio is our sound salvation.” Now it turns out his ironic tone may have hit just the right note: The question today is, Who will save radio?

Briefings Publishing Group has overlaid its files with Dun &
Bradstreet’s business data derived from a multi-source database with
more than 25 million records. The Briefings Publishing Group Business
Enhanced list contains 233,961 records, including 183,630 with telephone
numbers.

The Gay and Lesbian Alliance Against Defamation (GLAAD) recently
appointed ALC Data Management to represent its universe of 14,650 direct
mail donors from the last 36 months. GLAAD is a media watchdog
organization. Its donors have an average income of $65,000.

American Eagle Outfitters is the latest brand to join a growing list of companies linking product placement deals on the NBC’s hit show The Apprentice. In the latest episode, which airs tonight at 9 p.m. ET, Apprentice contestants will face off at the …

Games Media Properties has signed on three major sponsors for the 2005 GameRiot Tour, including Nestlé Nesquik, MTV2 and Microsoft’s Xbox video game system. The addition of such strong brands further leverages GameRiot’s power as the leading video …

Bank of America hopes to hit a home run this summer using its Major League Baseball sponsorships to drive in new customers. Community celebrations will center on three of the most storied MLB rivalries before the July MLB All-Star Break: the New York …