Search Results for: data

Briggs & Stratton Corp. and Sunkist Growers, Inc. are running separate contests that will allow the winner’s youth baseball fields to be refurbished. Small-engine maker Briggs & Stratton is sponsoring the second annual Diamonds in the Rough program, …

The first thing anybody generally does after selecting and paying for a technology to run their affiliate program is to have second thoughts. Did I buy the right software, ASP, or whatever?

LexisNexis revealed during Congressional testimony that ten consumers who had their information inappropriately accessed had new e-mail accounts set up in their names, or were the victims of credit card fraud.

Several U.S. Senators used a hearing on personal data security as a backdrop for legislative initiatives.

The 8.4 million-name Main Street America by Profession file offers
numerous occupational selects and is enhanced with credit and other
data. Sources include census and other public records, point of
purchase information, telemarketing and a magazine subscription
agent
.

With reminders of the insecurity of private information continually turning up on the nightly news, some experts say consumers are showing signs of changing their online behavior to protect their credit card numbers and other valuable data. And that may mean trouble for online retailers, especially small vendors and start-ups that have not yet built a fund of trust among shoppers.

When it comes to guest satisfaction, restaurant owner Brinker International, Inc. is pulling out all the stops, offering patrons a $25,000 incentive to answer survey questions designed to help improve customer service. The Dallas-based multi-chain …

Loyalty clubs play a major role in acquiring and retaining customers in the highly competitive world of casino gambling. Mohegan Sun’s loyalty program, Players Club, offers casual to serious gamblers a chance to earn rewards depending on their level of …

The Advertising Specialty Institute has come up with its over version of the popular reality TV show, Extreme Makeover. But instead of breast augmentations and rhinoplasty, ASI is offering a contest where three U.S.-based ASI distributor firms will …

Marketers searching for new ways to thank clients or reward employees are moving beyond mug and hat premiums, and instead are being lured by the gift of music. Enter cardtunes, a gift that blends the traditional greeting card and full-length CD into one …