Search Results for: data

Heineken is set to launch its Music for Life promotion tying to numerous partners with an instant-win game and sweepstakes. Heineken has joined with Rolling Stone magazine, Sirius Satellite Radio, RealNetworks’ Rapsody and Ticketmaster. The promotion …

Thanks to the popularity of its U.S. sweepstakes, U.K.-based software maker Oracle has launched a version of the promotion to allow developers from select countries in Europe and Africa to participate. The winners of the Oracle Space Sweepstakes will …

The theme of 2005 Ad:Tech San Francisco is “The Age of Engagement”, and John Costello, executive vice president for merchandising and marketing at The Home Depot, offered attendees some real-life examples of how his company uses technology to get customers involved.

A coalition of advertising and marketing professionals led by Nick Nyhan, president of Dynamic Logic and Cory Treffiletti, a managing director at Carat Interactive, have founded Safecount, an organization seeking to promote the development of procedures and policies for measuring digital media that take privacy concerns into account.

Kirkland, WA-based Who’s Calling Inc. and ClickPath Inc., Sacramento, CA, now offer an integrated service for tracking telemarketing and Internet generated data, such as name, address, telephone number, demographics and call recording. The new service is called ClickPath from Who’s Calling.

Successful database marketing has always been based on communications. Why spend millions on a database unless you use it to send personal messages to your customers? But that was tough before the Internet. Personal letters were expensive, and retention-building outbound phone calls were out of reach for most marketers. And now?

Trinity Direct has been named list manager for the Catholic Family and
Human Rights Institute. A total of 5,073 active donors from the last 12
months are available.

Icrossing, the search engine marketing agency, is launching its ReSearch Center and Reverse Direct Marketer newsletter to track industry developments.

ALC Data Management has been named manager of the Student Conservation
Association’s list of 14,542 donors. These individuals are concerned
about the environment and have contributed an average of $30 in response
to direct mail.

Brand consulting and strategic design firm Redbeard Communications Inc. has named Beth Meuser director of client services and Nicole Rajkovich controller