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Listline e-Newsletter 04/21/05
The teenage apparel retailer Hollister Co. has launched its customer
list. More than 1.2 million retail buyers from the last 12 months are
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Agencies
Miller Readies Urban Concert Series
Miller Brewing Co. this summer will run a concert series and sweepstakes targeting urban men for its MGD brand. The Flavor to Savor campaign centers on a series of urban-music concerts that MGD will host in five to eight markets this summer. A …
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Agencies
Staples Becomes Latest Brand Featured on The Apprentice
Staples is the latest brand to appear in a product placement deal on NBC’s smash reality show The Apprentice. The episode, which airs tonight at 9, tasks Apprentice candidates with inventing a new office product for Staples that will help make desk …
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Agencies
WAM! Extends Teen Moviemakers Contest
Calling all teenaged moviemakers. The WAM! Channel has extended the entry deadline for its Teen Video Contest: Superheroes to give aspiring directors more time to develop short movie submissions. The contest, which launched in November, invites …
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Ameritrade Is Latest to Announce Data Loss
Ameritrade Holding Corp., parent company for online trading firm Ameritrade, said it lost four magnetic tapes containing client information.
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TransUnion, Alterian Join Forces on Intelligence Service
Alterian has teamed up with TransUnion to provide marketers with rapid access to market intelligence.
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Agencies
Text Messaging Will Decide Ending to WB’s One Tree Hill
Cingular Wireless and the WB Network have teamed up to give consumers a shot at a director’s role. Under a new promotion, One Tree Hill fans can choose the ending of an upcoming episode via text messaging. Growing in popularity, fans can decide …
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Agencies
Clorox Contest Tackles Trashed Cubicles
The Clorox Co. is running an online contest to find the grossest work cubicles in America. The Cubicle Takeover Makeover contest invites workers to submit a photo of their cubicles at DisinfectMyCube.com to vie for a makeover package worth $1,000 with …
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Agencies
Church’s Chicken Launches Beauty Shop Sweeps
Church’s Chicken is out with a new instant-win sweepstakes tied into the MGM movie Beauty Shop, which offers a grand-prize trip to Hollywood to receive a makeover and attend a movie premiere. Consumers who visit participating Church’s Chicken …
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Agencies
Alltel Signs Extreme Makeover Star as Pitchman
Wireless services company Alltel has signed Extreme Makeover: Home Edition designer Ty Pennington to play a leading role in its consumer marketing programs over the next two years. The first work breaks in May when the TV star, author and designer will …
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