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Most companies recognize that their domain names are vital to establishing their brand identity on the Internet, and that they are valuable business assets, whether they manage them in-house, use an outside vendor, or use some combination of the two.

The memory of Elvis Presley lives on, and TV Guide is honoring the celebrated musician with a special four-cover edition, which hits newsstands today. The special edition cover of the May 8 issue includes four photos depicting Presley during his …

Printable Technologies Inc. has signed a deal with AccuData America. The agreement links Printable

Pepsi-Cola Co.’s summer Dream Team brings together baseball and soccer players, auto racers and street-ball hoops players. Pepsi taps six sports sponsorships for an estimated $5 million, summer-long “Go Pro!” sweepstakes and continuity program that will …

Purina this summer launches Tidy Cats Scoop Small Spaces cat litter with a $3 million campaign. The litter—an extension of Purina’s Tidy Cats line—controls odor in tight quarters, such as a bathroom or utility room. Small Spaces hits store shelves in …

In it’s first ever multi-brand promotion with a television network, ConAgra is teaming up with Cartoon Network in a new sweepstakes, which offers one winner the chance to be boss of the network for a day. Consumers 16 and under can register for the Big …

Slim Jim and Orville Redenbacher will spend a lot of time at Six Flags theme parks this summer. ConAgra will put those brand names on roller coasters and theaters as part of ConAgra’s multi-year Six Flags sponsorship. The deal, announced in January, …

Search engine marketing expenditures will grow by 33% this year and reach $11.6 billion by 2010, according to a report from Forrester Research.

Sorrent, Inc., a creator and global publisher of mobile entertainment, and Twentieth Century Fox have launched a mobile entertainment suite based on the upcoming film Kingdom of Heaven. The content suite, available through several wireless carriers, …

Shopsmith Inc. has tapped Estee Marketing Group Inc. to manage the
Shopsmith catalog’s lists naming 51,634 buyers from the last 12 months;
92,724 from the last 24 months; and various files of inquirers. Buyers
spent an average of $80 for woodworking tools.