Search Results for: data

San Diego-based Claritas Inc. has redesigned and updated a market segmentation system used in the financial services industry for targeting prospects and customers. The latest version allows marketers to integrate their own research data with financial information from Claritas’ product.

In its first work since signing Extreme Makeover: Home Edition designer and TV superstar Ty Pennington, Alltel wireless customers are getting the chance to win $1 million to build their own dream home. Alltel customers can enter the TXT2WIN $1 Million …

MilkPEP has partnered with Curves International for a spring promotion that extends its year-old “24/24 Milk your diet. Lose weight!” campaign. MilkPEP (the Milk Processor Education program) will give away 24 two-year memberships to Curves fitness …

MKTG Services has landed an account to manage five lists for the Musical
Heritage Society. The Sound Music Buyers from Musical Heritage Society
file with more than 1.1 million records is the largest.

Limo rides, gourmet food, lots of bling bling: They’re all part of the high-roller persona. The challenge for casinos is finding the right enticements

Grocers and packaged goods marketers are mulling how to spiff up the center store, but it’s still the perimeter departments that are getting most of the

Personalization increases response. These three simple words may strike terror in the heart of the marketing or production manager who has little or no

Regulation of consumer information may be closer than we think. The number of bills introduced in Congress to oversee the compiling industry continues

PriMetrica Inc., an Asian market research company, has acquired Singapore-based direct marketing firm MMS Consultancy Ltd.

Activa Z-24 Enhanced This file, newly enhanced with Z-24 data, contains 60,123 last-12-month buyers from this sports apparel catalog. Selections: Amount purchased, hotlines, gender, multibuyers, product, Z-24 enhanced, state/SCF/ZIP Price: $115/M …