Search Results for: data

Don’t expect a big jump in database investment this year. That’s one of the main findings of Direct magazine’s 2005 database marketing survey.

Statlistics has been tapped by GIE Media Inc. to manage six magazine
subscriber files. Counts range from 3,934 for Interior Landscape
Business to 74,028 for Lawn and Landscape.

TBS and Baskin-Robbins are getting together for a cross-promotion called “31 Days of Funny,” kicking off July 1 and is the first promotion that ties in a brand with TBS’s year-old “Very Funny” prime time lineup of syndicated comedy programming, which …

Miller is out with a summer sweepstakes targeting Hispanic soccer fans with a chance to win tickets to the Confederation of North, Central America and Caribbean Association Football (CONCACAF) Gold Cup finals. The sweeps, Destapa Tu Sentidos (Uncap your …

Mailing list availabilities

Checkers/Rally’s sweeps dangles $10,000 and trips to NASCAR events Checkers Drive-In Restaurants is leveraging its NASCAR sponsorship with a peel-and-win sweepstakes that dangles a $100,000 grand prize for one of 10 first prize winners. Consumers can …

GSN is teaming up with 140 bars across 10 cities to host pool tournaments to generate buzz around its new billiards show Ballbreakers. Ballbreakers: Battle of the Bars will feature a single tournament in 10 cities featuring players chosen by …

Listeners of Fox Sports Radio are now using cell phones to give their feedback or participate in surveys, quizzes and giveaways by sending a text message to “ON FOX.” Listeners receive instantaneous feedback from Fox Sports Radio thanking them for their …

Hyundai Motor America will take a closer look at the online research and shopping behavior of car seekers to better tailor its marketing efforts in the offline world.

Relationship marketing firm Epsilon is building 75,000-square-foot of new office space in Dallas. The new facility, scheduled to open next spring, will replace two existing Dallas offices and includes a 5,000-square-foot data center. It will house roughly 340 employees.