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KnowledgeBase Marketing has hired Michael Downs and Janet Johnson

ChoicePoint Inc., a consumer information vendor, may purchase up to $250 million of its outstanding stock.

Welcome to Our Special Report on Publishing
Welcome to the first special report from Direct Listline.

This edition is about magazine publishing, a field that increasingly has veered from general interest products to niche titles.

In this special, we explore the characteristics of vertical magazines and the markets they serve. We also report on trends and offer statistics on readers in individual audience segments.

Welcome to Our Special Report on Marketing to Children
Welcome to the latest in a series of special reports from Direct Listline.

This edition is about marketing to children, a growing population with growing buying power.

In this special, we explore how to reach kids and their parents, whose purchasing decisions they often influence significantly. We also report on trends and offer statistics on what kids are spending their money on and how they spend their time.

Welcome to the latest in a series of special reports from Direct
Listline.
This edition is about health and beauty marketing.
In this special, we explore how to reach one of the hot new markets for
health and cosmetic products of all types, and how to drill down to
ethnic segments. We also report on trends and offer statistics on the
market in general.

Welcome to the latest in a series of special reports from Direct
Listline.

This edition is about the marketing of continuity programs.

In this special, we explore how continuities can be a profitable way to
connect with buyers who have specific lifestyle interests or needs that
must be replenished regularly. We also look at trends and statistics in
the market, including the internal dilemma of negative vs. positive
option.

Video may have killed the radio star, but it looks like print catalogs
and the Internet have a much more symbiotic relationship.

About half of consumers shop by catalogs and online. Forrester Research
predicts 2005 might be the year when U.S. Internet sales surpass those
of mail order catalogs. However, good old-fashioned print catalogs will
still generate many of those online revenues.

MKTG Services has been named list manager by JupiterImages Corp., a
stock photography and artwork firm. The file contains 623,939
subscribers, with postal and e-mail addresses available. The source is
online registration.

JCPenney will sell NFL team wristbands in its stores to support the second annual Take a Player to School in-store sweepstakes, which the retailer is running in conjunction with the league. Net profits and the NFL’s royalties from the $2.99 …

Intermark Media Inc. has appointed Acton Direct as manager of the Debt Consolidation Applicants from Freedebtconsolidation.com file. This is a list of 587,140 credit counseling agency applicants who completed an online form.