Search Results for: data

IN A MOVE SOME MIGHT SEE AS unusual for academia, Northeastern University has turned to branding to create an image for the school and boost enrollment.

PUNDITS SAY MULTICHANNEL marketing requires multichannel solutions. But Qwest Communications started with only one channel telemarketing when it implemented

So far, so good. That’s the prognosis for 2005 for list professionals on the business-to-business side of the fence. After some rough patches, many B-to-B

ONE OF THE GREATEST obstacles to successful direct marketing campaigns is the difficulty of obtaining accurate mail data. Many of these challenges can

The Internet can sell in a lot of categories, but it has one Achilles’ heel: It often comes up short in selling highly personalized products that demand

HOW’S THIS FOR A cushy job: director of database marketing for the Caribbean area at a major bank. Don’t be fooled: It’s not all rum and Coca-Cola for

July 20, 2005 STRATEGIC MARKETING SOLUTIONS INC., a list brokerage firm specializing in conservative political and religious lists, filed for Chapter

NEW LISTS Priests of the Sacred Heart The names of 328,724 Spanish-speaking donors to direct mail mission appeals are available on the Priests of the

BUSINESS DATA REPORTedly degrades about 3% to 5% per month. Whew. That means a third or more of your company’s information on business buyers and prospects

ONCE UPON A TIME, LIST BROKERS MIGHT HAVE FELT their job was as simple as finding the right mix of names for their clients. And list managers may have